Saturday, January 23, 2010

How Brisbane soccer fans got conned


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This is a great example of guerrilla marketing! From just $15k spend the Gold Coast Football Club managed to get over 100k media coverage & almost tripled their crowd attendance at the Boxing Day match!!

Thursday, November 26, 2009

This is the funniest client exchange ever!

It's like Twitter but we charge people to use it!

If I did have a working time machine, the first thing I would do is go back four days and tell myself to read the warning on the hair removal cream packaging where it recommends not using on sensitive areas.

Check it out >>

Monday, October 12, 2009

Did you know 4.0?

I love these clips. So amazing to see how convergence of technology and media has changed the world we live in and in such a short amount of time!

I have been totally addicted to Facebook and Twitter fore ages now, but for how much longer I wonder? What will be the next big thing? I'm sure it's just around the corner...

Tuesday, October 6, 2009

Abomination of Beds are Burning to support climate change

Now I am all for climate change! And like many I will be watching the events unfold in Copenhagen in December, in anticipation of more climate change focus and collaboration from our world leaders. Hopefully they can agree on real targets that will make a difference, rather than have yet another talk fest.

But I'm afraid this video which launches the UN's TckTckTck Campaign, whilst it has all the right intentions, is a complete abomination of Midnight Oil's classic 'Beds are Burning'.

There are some good artists collaborating on this and the song was rewritten for this campaign by Midnight Oil themselves, but the production is awful and did Peter Garrett really agree to having the likes of Mila Jovovich attempt to sing this great song??

Anyway, do your bit for climate change and watch it, laugh or cringe, then pass it on. Like my greenie mate Deano says, at least it's for a good cause.